Jenkin's essay

The concept of collaborative creativity made me think about how people function as a group indirectly.  Everyone seems to be doing something for the purpose not only for him/herself and more so for the respect, apporval, indentity, or ect.  When I play volleyball I play for the respect from my teammates, for myself, and people I know.  The way people are creative because of this is because people have to adapt to get those things.  I get better at volleyball by trying new things and such.  Jenkin's used the example of a musician which fits perfectly.  A rock artist creates new songs to to get the praise from his or her fans.  Our generation uses those new platforms like music and texting (a new created platform) to relate as well to obtain those things.
    The way we all relate from creating new platforms is through all of our unique talents and jobs.  He also uses the example of the cosplayer with the fan-writer.  The whole world turns from these new creations and it guides us to the next ("better" possibly?) thing.  Jobs are based around a globe economy and we are all working together.  In the classroom, the teacher and the students, just like revising each others' essays in class, working together to make "better" essays.
    All this is interesting and supported by examples, however my biggest question for myself and about society is what happens when there isn't a "better", what happens when resources run out, and even what happens to us all when we have collaborated our own possible doom or negative results from consumption unknowingly?  My first answer is that I think people will result to their very basic instincts.  I think people will no longer look for the "better" but turn to relationships and family as the next "better thing".  What else can there be?  Once computers and machines make the world into a work less utopia, what do people work on, when there isn't anything to make?  Nothing.  Only those things that no one can physically see like love, friendship, respect, and an in general peace amongst the world.  Or will people take the other direction?  A destructive path where countries war for no reason and that is the only "better" thing to do.  Collaboration is fascinating but it is the result of an endless chain of human needs which my lead to unpredictable outcomes.