The topic I chose was how the use of different mediums can be used to target different audiences. Basic examples of this are a commercial on the television, videos on the internet, and telemarketer calls someone at home. But the medias are not as important as the mediums in which they are presented.
A kid has tons of energy and a mind that is racing with new ideas around him or her and is eager to learn. When a video medium ,such as a commercial on t.v., is presented to a kid that commercial is expected to be fast, explosive with ideas, colorful, and extremely catchy if it is targeting a kid. Using a combination of the visual medium and the verbal sound medium to create a video medium in order to catch a kids attention and send him of her a message. This is an example how a video medium is used to target an audience. In this case it was a younger generation being targeted and the characteristics of the medium were being used to target. This link http://www.youtube.com/watch?v=FjzA7AqCMww is an example where there is an explosion in the beginning and extremely colorful. What is ironic as well is that the Nickelodeon sign is a big colorful blob.
The nickelodeon sign is a good example to compare the medium targeting a kid to a medium targeting an adult. Would a big orange blob be a good insignia to have for a serious law and order type show, where the main audience are adults? Of course not. This image of the CBS station http://www.talkingpointsmemo.com/horsesmouth/2007/11/cbs_obama_is_do.php of having just that eye looking insignia is simple and not so catchy. CBS in this link is talking about President Obama. Not many kids are interested in politics. The simple insignia also tells the viewers what this station will have on it and so one may assume some more adult interesting content,as apposed to a big orange blob.
A large book is an example of a visual written medium. A movie is an example pf a visual medium. Most younger generation citizens don't have tons of time to sit down and read long novels. But an older class citizen definitely does. If I were to write a book, my audience would probably be an audience with more time on their hands such as the older class. However, if i directed a movie, my audience would now be changed to people with say around two hours of time to fully watch the movie. By comparing these two mediums and their audiences one can see that since some mediums can require more time to communicate than others it can change the audience of mediums.
The nickelodeon sign is a good example to compare the medium targeting a kid to a medium targeting an adult. Would a big orange blob be a good insignia to have for a serious law and order type show, where the main audience are adults? Of course not. This image of the CBS station http://www.talkingpointsmemo.com/horsesmouth/2007/11/cbs_obama_is_do.php of having just that eye looking insignia is simple and not so catchy. CBS in this link is talking about President Obama. Not many kids are interested in politics. The simple insignia also tells the viewers what this station will have on it and so one may assume some more adult interesting content,as apposed to a big orange blob.
A large book is an example of a visual written medium. A movie is an example pf a visual medium. Most younger generation citizens don't have tons of time to sit down and read long novels. But an older class citizen definitely does. If I were to write a book, my audience would probably be an audience with more time on their hands such as the older class. However, if i directed a movie, my audience would now be changed to people with say around two hours of time to fully watch the movie. By comparing these two mediums and their audiences one can see that since some mediums can require more time to communicate than others it can change the audience of mediums.
http://www.youtube.com/watch?v=9B1tN_eTB-Q What you will notice is the first words out of the ad is " hey there kids", talk about targeting. And many of the commercials have kids in them.
No comments:
Post a Comment